Optimum length of Programme
We tend to recommend raising pledges in short, sharp bursts of 2 weeks to 1 month. This allows you to have a focused burst of communications to promote the programme and get people on board.
Users then do their pledged actions for 2 months, supported by communications from us about their pledges.
In month 3, they begin to confirm how they got on, meaning you can see the impact tot up.
That's why we recommend a minimum subscription of 3 months.
Once the first wave of pledges is completed, many organisations launch another wave, getting people to record new pledges and start the cycle again. Perhaps with a different theme and a new seasonal range of Do Actions on offer.