Campaign timings
This article covers key considerations when planning the timings for your programme, pre- and post-launch.
It's most useful for Pro and Plus tiers. Enterprise partners are supported through this process by their account manager.
Your campaign is split into two phases; pre-launch and post-launch. The most successful programmes are the ones with solid plans for both phases.
Pre-launch timings
Planning employee engagement
Pick a great launch date
Campaign length
Three month campaign cycle
Long term campaigns
Pre-launch timings
It can take between 3 and 12 weeks to launch your campaign, depending on the product you choose
- The Pro tier is our self service option, you can get up and running almost immediately.
- On the Plus tier you may need about 4 weeks to plan the customisable elements of your site.
- Enterprise partners have bespoke site made for them so it takes a month or two to build the customised site and work through contracts and your organisations’ GDPR requirements.
Planning employee engagement
Allow 2-6 weeks to plan your campaign and engagement communications.
Great campaigns are tied to a wider purpose, like the launch of a new organisational sustainability goal or project, or something broader like World Environment Day, or a big event like COP26. It will help your campaign if you also make action relevant to people as individuals, not just as members of your organisation.
It's helpful to consider whether the campaign can link to:
Your organisation's wellbeing and sustainability policies
- Internal wellbeing (many of our Do Actions improve health, wellbeing and save people money)
- Sustainability initiatives
- Product launches, new strategy launches
- An office move, merger or anniversary
- Product launches, new strategy launches
- An office move, merger or anniversary
The more relevant the programme, the more likely they are to pledge and complete their climate changing actions. Each of our tiers offers a different level of customisation so it's relevant to your people with Enterprise offering the most customisation.
Pick a great launch date
- Select a relevant, meaningful launch date, either:
- For your organisation Does the programme link to a strategic milestone, like a new product launch or initiative?
- For your wider community A global event like World Environment Day, COP26 or similar.
- January or September These are months for new initiatives, as people are more open to forming new habits.
The process of setting up your pages on Do Nation can take just minutes, it’s the planning and procurement processes that usually take time, so allow time for these.
Campaign length
You have control over how long your programme runs, after the initial three months.
Three month campaign cycle
Month 1: A focused burst of communications to promote the programme and get people on board. Weekly announcements encourage take up in the first 4 weeks.
Month 2: Interim ‘pledge heroes’ announced. Doers carry out their pledged actions, supported by emailed from Do Nation to help them stay on track.
Month 3: Eight weeks after they made their pledge, we send doers an email so they can confirm how they did. The numbers and impact build, then we share your 3 month impact stats.
Of course, that’s only the beginning!
Long term campaigns
Some organisations have been working with us for years, growing their engagement and shifting their focus to different action areas over time.
Long-running campaigns weave Do Nation pledging and action into their company culture by including in onboarding and induction and quarterly and annual reviews.
Once the first wave of pledges is completed, many organisations launch another wave, getting employees to record new pledges and start the cycle again. Perhaps with a different theme and a new seasonal range of Do Actions on offer.
