Planning overview

This article covers the key things to consider before creating and launching your campaign. 

The most successful Do Nation programmes are like happy house plants; put thought and effort into getting set up right right and you can get on with other jobs without worrying if it'll be ok.

1. Your objective

Lots of our customers run a long-term Do Nation programme to help align their people with their sustainability strategy, whilst some run a shorter 3-6 month programme to support a product or innovation launch. Other organisations use our platform as a long term behaviour change tool and run ongoing programmes that embed everyday sustainable living into their workplace culture. 

The Do Nation platform can be customised to suit your objectives. This article explains the different features and you'll find pricing here

Read our article on setting targets and measuring impact for more information.

2. The people

Whether you're launching to a subset of your organisation, or the whole place, you'll need a lead admin (this may be you!), some champions or team leaders, and senior sponsors (this may also be you!).

Have at least one senior leader on board as a passionate and vocal advocate and think about other internal influencers - these can become your Team Leaders and drive the success of your programme.

Bear in mind that people follow people, so recruit internal champions and influencers wisely, and read engaging the right people for more insight.

You can create unlimited teams and campaign pages as a hub for each team. With our our leaderboard feature, you can encourage a little healthy competition between teams.

We recommend between 10 - 150 people per team. If team sizes vary slightly, that’s fine - our leaderboards can sort them based on pledges or carbon per person.

Get more support and advice about team structures as a Do Nation Plus subscriber.

3. Customisation

Yes! Now you're talking. There's a certain amount of customisation available to different tiers. The basics available to everyone are covered in this checklist.

Read about different customisation options this subscriptions guide.

Contact us to find out more about a fully customised site or to create brand new Do Action or Actions.

Answering these big questions will help you choose the right product and help you plan your campaign. It’ll also help us know how to help you. So contact us to get started.
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