Setting campaign targets for your organisation
A target is essential so you know what success looks like. It’ll help galvanise your people to work together to reach a goal.
Relevant, achievable targets
We're all in this to make sustainable living as pain-free as possible. So set yourself up for success and make sure your goal is realistic yet optimistic.
Over the last decade we've seen the most successful Do Nation programmes have targets that chime closely with wider organisational goals and strategies.
Your target could be:
✓ The number of pledges made
✓ The carbon pledged
✓ The confirmed or annual carbon savings.
If you've set your targets and you're looking to measure your impact, see this article.
In their 2017campaign, innocent drinks set their target to save 20,000 kg CO2 / 250,000 bananas worth of carbon.
We will give you loads of fun impact stats to share internally, just explore your impact dashboard around the time your first wave of pledges are being completed and confirmed.
Bear in mind, the data on confirmed annual carbon savings won’t start coming through for a few months, so it's an idea to communicate your initial target based on pledges made or carbon pledged.
Targets per person
People have most success when they make 2-3 pledges to start with.
More than that and it can be hard to stick with. Saying that, Do Nation lore tells of one senior leader who pledged 14 Do Actions in the first month and was publicly held to account via friendly yet persistent reminders from his colleagues!