About Priority Do Actions
That’s why we recommend giving some focus to your campaign through selecting up to five Priority Do Actions.
Your Priority Do Actions are automatically set to the five actions that we think are most apt at any time; they may be seasonal, thematically linked, or connected to a wider environmental initiatives or events in the calendar.
However! We love letting you customise your Do Nation pages, so yYou can customise your five Do Actions at any time; keep reading to find out why it's a good idea.
Where will people see our Priority Do Actions (PDA)?
You'll find your customisable or customised PDAs on your campaign page.
If you'd like to see what Do Nation have set as our general PDAs, they are listed at the top of the full Do Action list.
Why customise Priority Do Actions?
- To make your programme more relevant – for example, if you’re running a programme across your halls of residence, you’re unlikely to want to encourage students to install solar panels. Why fill up space and confuse users by including Sun power in your list then?
- To support a defined focus - if your programme has a specific focus, it’s good for your Do Actions to reflect this. For example, a client used Do Nation as part of their Nutrition Week, so included only food-related Do Actions in their campaign.
- To keep your programme interesting and inspiring and maintain engagement - changing the priority actions every two month pledge period can encourage people to keep pledging.
- It's a great comms tool to support internal or external sustainability or climate campaigns, like World Water Day or Organic September).
Real life examples to inspire your planning
In the build up to the UN Climate Conference, innocent drinks focused on carbon-saving actions, while Siemens focused on actions that reduce air pollution for World Environment Day.
Procter and Gamble focused on actions that are relevant for their business - washing at 30 degrees, taking shorter showers, recycling, etc.
H+K Strategies have run campaigns in January, and so prioritised actions around exercise and healthy eating.
Who can edit Priority Do Actions?
Pro and Plus editors can edit the priority Do Actions at any time to reflect their current priorities. This can either be done campaign-by-campaign, useful if each team has different needs, or for all campaigns within a leaderboard at once. This article goes into more detail.
Now you know why customising your Priority Dos is a great idea, read how to change your Priority Do Actions.
Further customisation of Do Actions
You can also customise the wider menu by deleting irrelevant Do Actions if you upgrade to Do Nation Plus.
If you'd like to create your own bespoke Do Action, it's something we can offer, do contact us.